Chitos, member of the Green Beverages Group, has signed an agreement with Al Rabie Saudi Foods for the exclusive distribution of “Green” soft drinks (Green Cola, Green Soft Drinks, Green Mocktails) in the Saudi Arabian market. This agreement further strengthens the presence of Chitos and Green Beverages Group in dynamic promising foreign markets.
Recall that the Group is already successfully active in the Middle East through its subsidiary Green Cola Middle East FZCO.
AL RABIE PROFILE
Al Rabie Saudi Foods is one of the largest and leading juice companies in Saudi Arabia, committed to implementing integrated quality and service systems. Its key objective is to produce and provide healthy and quality products that meet the needs of the modern consumer.
THE SAUDI ARABIAN MARKET
The Saudi Arabian market is a highly significant one in the soft drinks industry with a projected size of $3.1 billion by the end of 2024 and a forecast of 4.5% CAGR through 2028. In particular, the “sugar-free” carbonated beverage category is growing at a rate of 130% in volume terms, which translates into significant growth potential for the “Green” soft drinks brand.
Author: Ioanna Dragona
Add to favoritesNo tags for this post.