Sarantis Group remains focused on the Central and Eastern European markets, aiming to further expand and strengthen its presence in the region, as mentioned by the management during yesterday’s analysts briefing.
Specifically, the Group’s CEO, Yannis Bouras, explained that the focus is on specific international markets in the beauty category, while also enhancing solutions in home care and personal care. The goal is to maintain the Group’s value growth trajectory and strategic distribution partnerships in the beauty care segment.
STELLA PACK
The integration of the Polish consumer goods company, Stella Pack, is progressing according to plan, as per the briefing, with investments aimed at expanding the production capacity of the unit to increase product output. During the first half of the year, the Group fully repaid Stella Pack’s loans of €8.5 million.
CLINEA
The Group is also developing Clinea, the refillable clean beauty brand launched earlier in the year. Significant moves are being made in the Polish and Romanian markets, with a focus on the brand’s evolution.
SALES BY CATEGORY
Beauty – Skin Care – Sun Protection
This category ‘s sales increased by 36.9% in the first half of 2024, contributing 14.6% to the Group’s total sales. The increase was led by the growth in sun protection products’ sales, reflecting the Group’s improved positioning in the market, combined with the favorable weather conditions during the period.
Personal Care Products
Sales of Personal Care Products increased by 20.9%, contributing 17.3% to the total.
Home Care
This category ‘s sales amounted to €104.2 million, posting a 33% increase, reflecting the contribution of Stella Pack. The share of Home Care products in the Group’s total sales reached 34.4%.
Private Label
The Private Label category, representing sales of Polipak and Stella Pack, recorded a 92.9% increase, to €30.7 million in the first half of 2024. Mr. Bouras, commenting on the performance, stated that, despite the growth of the private label, the Group strategically remains focused on branded products.
Strategic Partnerships
The category of strategic partnerships saw a 15.5% increase in sales compared to the same period, supported by a 17.7% increase in sales of Broad Distribution products and an 11.2% increase in Selective Distribution products. Their contribution to the Group’s total sales reached 23.1%.
Author: Ioanna Dragona
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