Rolco’s MyPlanet line introduces 3 new hypoallergenic and dermatologically tested fabric softeners, 100% plant-based without dyes, silicones, nitro-musks CMI/MI, and other harsh chemicals. The new MyPlanet products are human-friendly, health-friendly, and environmentally friendly, offering exceptional softness and fragrance without any additional chemical burden.
This represents a new step for Rolco Bianil, strengthening its presence in a large category, with a product approach that appeals to an increasing number of modern consumers. The products are suitable even for the most sensitive skin, and are now available in the majority of supermarkets.