PepsiCo Hellas has decided to repatriate the production of its IVI soft drinks (aluminum can packaging) to Greece, where they will now be packaged in the EPSA facilities in Volos, starting in the spring of 2023. Alongside the production repatriation, PepsiCo Hellas will undergo a visual redesign of the IVI packaging (new refreshed packaging) and also change the orange formula to a new flavor closer to Greek consumer preferences. IVI is a historic product of PepsiCo Hellas that has been available in the Greek market since 1926, comprising beverages, mixers, and juices.
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