A brand new product is being added to the Mendekidis HoReCa portfolio, starting the first week of March. DIOS 1lt is sourced from the protected natural environment of Mount Olympus. According to Mendekidis, DIOS 1lt is “a mainstream water with a full, rich flavor,” specifically designed for the HoReCa channel and exclusively available there. DIOS is available nationwide in 1.5lt and 0.5lt packaging.
TARGETS FOR 1LT
Mendekidis has a long-standing presence in the hospitality industry, as the natural spring water SELI is already found in selected points across the country in its 1lt packaging, with a significant presence in restaurants in Northern Greece. Information from FnB Daily indicates that the company aims to achieve a 50% sales growth with the two SKUs of the 1lt product.
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