Korres focused in the Greek yogurt in the first half of 2022; a global innovation, as it is the only cosmetics company that has managed to exploit the unique properties of edible yogurt. Korres is enriching the range with two new products:
• Greek Yoghurt, a moisturizing eye gel based on Greek superfoods combined with caffeine for targeted action in reducing the appearance of fatigue signs in the eye area
• Greek Yoghurt, a face mask for enhanced hydration. A 100% biodegradable sheet mask that nourishes the skin with a multitude of beneficial ingredients.
New fragrances
Korres has also introduced a new collection of five skin + eco-friendly fragrances – Avgoustos, Sikinos, Kyma, Anafi, Anthos – inspired by Greece.
Two new fragrances were added to the body care collection – Grapefruit and Pomegranate – as well as two new Unscented codes, catering to the international demand for fragrance-free skincare products from consumers who prefer cosmetics without added fragrances.
International expansion
Internationally, the company is focusing on further developing existing strategic markets, such as the United States, and in Europe, Germany, Norway, England, and France. Additionally, through Profex, the goal is to expand to China & Hong Kong, as well as to other regions in Asia.
Author: admin
Add to favoritesNo tags for this post.