The Intrafashion Group signed a binding agreement with Axel Accessories for the acquisition of 100% of its shares, with the aim of establishing and expanding the brand both locally and internationally, focusing primarily on the wholesale channel in countries where Axel already has an established distribution, while also expanding to new target markets.
Note that Axel mainly operates in Italy, Spain, and Portugal.
120 PINK WOMAN STORES
The Pink Woman brand boasts a network of 120 selling points, with the most recent ones being in:
- Amfiali
- Mykonos
- Patras
The brand also operates a store in Malta. The Group has carried out renovations in stores, such as the one in Metro Mall in Athens.
2023, A RECORD YEAR
In 2023, the Intrafashion Group recorded a never before turnover of €40.17 million, with a growth rate of 21%.
Author: Ioanna Dragona
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