A new flavor has been added to the Frutop brand portfolio by the soft drinks industry, IBS. The new grape flavor is available in pet packaging.
FOCUS ON THE GREEK MARKET
Like the entire Frutop range, the grape flavor will only be available in the Greek market. The company has no immediate export target for the soft drinks due to their short shelf life.
IBS plans to further enrich the Frutop flavor range and also enter the mixers category, which is showing a fast paced growth in the domestic market.
THE CORE BUSINESS
Apart from producing soft drinks under the Frutop brand, IBS is also active in the production of pet bottles and pro form, supplying the market (such as companies producing tsipouro, olive oil, etc.) with packaging solutions.
Author: Ioanna Dragona
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