EXPANDS “ΤHE SERRAS” BRAND WITH A NEW LINE OF BARS
Ergon announces the expansion of its brand portfolio under “The Serras” with the introduction of a new range of artisanal 60g bars. Launched approximately a month ago, these products are already making their presence felt in Ergon stores and select retail outlets. Also, the new products are planned to be introduced in international markets, with distribution through Ergon’s physical stores already set in motion.
The new bar range comes in three delicious flavors:
– Caramel
– Hazelnut
– Brownie
In line with its strategy of elevating premium snacking, The Serras brand, crafted exclusively for Ergon, aims to enhance the existing offerings, which already include a diverse selection of chips and chocolates available in five unique flavors. This new product category strengthens the brand’s foothold in the premium snacking market.
EXCITING FLAVOR INNOVATIONS TO COME
Ergon is committed to expanding its product lineup, with plans to introduce new flavors for the bars and chips in 2026. This initiative is part of the company’s ongoing efforts to continuously invigorate and enhance its shelf presence both domestically and internationally.
Author: Ioanna Dragona
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