Coca-Cola 3E, as part of its presence at this year’s HoReCa exhibition, showcased its expanded 24/7 portfolio and its holistic strategy to dynamically support the HoReCa market. The company is reinforcing its human resources pool by investing in its Sales Team skills, introduces new digital tools and offers growth opportunities, with a clear vision of a stronger HoReCa market that is constantly innovating and evolving.
THE PLAN FOR VODKA FINLANDIA
Focusing on continuously enriching the consumer experience, Coca-Cola 3E unveiled its design for Vodka Finlandia, following its recent acquisition by Coca-Cola Hellenic Bottling Company Group. This is a leading global brand with a significant presence in the HoReCa sector, which the company plans to grow further.
At the same time, it announced Finlandia’s new Botanicals range, which addresses an even wider range of consumer preferences and consumption occasions, while giving new push to traditional summer drinks in view of the summer season.
10 YEARS THREE CENTS
To mark the ten-year anniversary of Three Cents, Coca-Cola 3E presented this decade’s milestones, as well as the strategic priorities to further develop and strengthen the innovative and popular premium mixers, both at home and abroad.
24/7 PORTFOLIO
During the HoReCa exhibition, the company’s 24/7 portfolio presents visitors with a wide range of offerings for any occasion, at every hour of the day. At morning time with Costa Coffee and Caffè Vergnano coffee, at noon with the wide range of Coca-Cola soft drinks, in the afternoon with Three Cents and Schweppes mixers and Corona beer, and later in the evening with an expanded portfolio of alcoholic beverages. At the same time, it hosts interactive masterclasses with the participation of brand ambassadors from Greece and abroad, promising to inspire the bartender and barista community with their stories and experience.
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