EXPANDS INTO GERMANY WITH READY-TO-DRINK COCKTAILS

In a bid to meet the rising consumer trend for authentic, convenient, and lower-alcohol alternatives, House of Metaxa is launching its first Ready to Drink (RTD) cocktails. This strategic move aims to capture the interest of both loyal customers and a new, younger audience seeking exciting flavor experiences on-the-go.

DISTRIBUTION CHANNELS

The new Metaxa RTD cocktails will be available in retail stores, small shops, and the HoReCa sector, focusing on tourist hotspots. The Greek market distribution is managed by B.S. Karoulias, the brand’s official distributor. The new products’ launch is already underway in several European markets, including:

  • Czech Republic
  • Slovakia
  • Poland
  • Romania
  • Cyprus
  • Baltic States

Plans are in place for an entry into the German market soon. Initial feedback from these regions has been positive, fostering optimism for strong international growth.

FLAVOR PORTFOLIO

Currently, two flavors are available, with plans to introduce at least three additional options soon. The company’s R&D team is already exploring new flavor profiles.

AVAILABLE FLAVORS

  •  Peach
  • Ginger Lime

Ioanna Dragona
Author: Ioanna Dragona

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