Thrakon – Ytong’s figures are anticipated to continue their upward trend this year. Reports suggest this growth will be fueled by projects funded by the Recovery Fund, along with renovations and the construction of residential buildings. The newly introduced “Renovate” and “My House II” programs are expected to further boost the sales of the company, which specializes in building materials.
This year, the company’s objectives include:
• Increasing its market share in Europe and the Middle East by strengthening sales and securing new contracts.
• Advancing digital transformation and process automation, with a new Warehouse Management System (WMS) playing a pivotal role.
INVESTMENTS
As part of its growth strategy, the group has invested over €7.5 million to enhance production capabilities and elevate product quality. Notable developments include:
– The full operational launch of a new mortar plant in Oinofita at the beginning of 2024, equipped with state-of-the-art machinery that enhances product quality while reducing costs and the company’s environmental footprint.
– The completion of an investment in November 2024 for a new 5-kilogram packaging line in Orestiada, along with a rebranding initiative aimed at improving packaging quality.
– The new fine-grain production line in Chalkidona became operational in March 2024, focused on enhancing product quality. These investments will bolster the company’s innovative capacity and differentiate the group’s product offerings from competitors.
Author: Ioanna Dragona
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